Store brand infant formulas are the ultimate parenting hack because they offer the same complete nutrition as the big-name brands but are forgiving on the family budget.  That’s why we’re looking for other “parenting hacks” to help alleviate some of the more challenging aspects of parenting for baby’s first year!

We’re calling on parents

to submit their most helpful hacks for other parents of infants ages
0-12 months for a chance to win a Grand Prize of $5,000, and have the hack made into a Parenting Hack video.

From feeding, personal care and organization, to baby gear, getting your baby on a sleep schedule and more, we want to find the most helpful parenting hacks.

From April 2 until May 28, parents can submit up to three of their top parenting hacks for baby’s first year in the Store Brand Infant Formula Parenting Hacks Contest for a chance to win the

Grand Prize of $5,000!

All submissions will be judged, and the top four parenting-hack submissions will be created into a video series to help inspire first-time parents.

The top parenting-hack submission will be awarded $5,000, with three runners-up receiving $1,000.

For Inspiration

check our these videos!
  • Shrink Your Bath Tub
  • Diaper Bag Essentials
  • Cleaning Plastic Toys
This Contest Is Closed


Store Brand Formula

Store brand infant formulas are found in the most respected stores across the country, including Walmart (Parent’s Choice), Sam’s Club (Member’s Mark), Target (up & up), Kroger (Comforts for Baby), CVS (CVS Health), Walgreens (Well Beginnings), and more.

Perrigo Nutrition, maker of store brand infant formulas, has been producing high-quality infant-nutrition products under the oversight of the FDA for more than 20 years.

By switching to store brand formula, which costs up to 50 percent less than the price of advertised brands, parents can save up to $600 a year without compromising quality*.

Store brand infant formulas contain the latest innovations in infant nutrition, including DHA, choline, lutein, nucleotides, and prebiotics.

Store brand infant formulas are clinically studied and offer complete nutrition, just like the advertised brands Enfamil® and Similac®**.

*Total savings with store brand infant formula calculations based on a price per fl oz comparison of store brand infant formulas and their comparable national brands. Retail prices are from a March 2019 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

**Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.